By Kate Renner
EUGENE, Ore. -- Small businesses are often the most vulnerable in today's tough economy.
So businesses in one part of town are collaborating to form a neighborhood business network. The neighbors on Friendly Street have already formed a close-knit community. But this summer it's the businesses in the area that are forging ties. Eight local businesses on Friendly Street between 27th and 28th Avenue have created the Friendly Area Businesses (FAB).
In the Friendly Street area, it's easy to drive by a business without even realizing it.
"We're not part of a mall or a chain, we're a neighborhood business," said Dr. Doreen Hock, DVM, owner of The Healthy Pet.
But that's what makes this market, pet store and nursery flourish.
"We have a unique corner here...a nice little mix of shops, all local, small businesses," said Julie Marchini, owner of The Friendly Street Market.
From doggie toys to blueberries, all eight businesses sell completely different products, but they all draw from the same customer base.
"Friendly Street has this vibe that we can really hone in on and have KORU Health Center's clients going to Healthy Pet and Friendly Street Market," said Alisha Wimberly, owner of KORU Health Center.
They also hope to grow together by sharing advertising space and hosting a block party later this summer.
"It wasn't just a financial incentive for us to work together. I think it's also created some nice support," said Wimberly.
The business owners meet every week to build a sense of community within a two-block radius.
"To have advice and mentorship to other businesses that are providing to the same customer base," said Dr. Hock.
"As a small business owner, it can get tough some days thinking, 'Am I going to make it?' And having my neighbors, especially as the newest one on the block, is something that pushes me every day," said Wimberly.
Because they sell to the people who live within a few blocks, friendships are formed and customer service is more personal.
"We're in this neighborhood. We're all fairly alternative businesses. We're providing people the kind of businesses they're usually looking for in a neighborhood," said Dr. Hock.
And they're hoping new customers won't just stop by, they'll stay a while.
"This is a great place to go and just spend an afternoon," said Marchini.
FAB will host a block party on Sunday, August 22nd. It will take place on the empty lots across from Friendly Street Market. Each of the eight businesses will host an open house, and there will be live music, 30 local vendors, and lots of activities.
