By Stacia Kalinoski

EUGENE, Ore. -- This weekend's Super Bowl is known as much for its beer ads as for its football.

With such an emphasis on drinking, local law enforcement is addressing the issue of drinking and driving with a brand new method. It involves a half dozen volunteers from the media, government agencies, and Oregon State getting drunk, all under supervision of course.

The Lane County Sheriff's Department and the Oregon State Patrol teamed up to create the Super Bowl Media Wet Lab. The goal is to reinforce how crucial it is to know your limit before getting behind the wheel.

Last year, more than 100 Oregon drivers found out what it does feels like. According to ODOT, 145 people died in 2009 from a drunk driver, and Lane County led the way.

Sheriff Russ Burger says the problem is that those numbers haven't changed, they've stayed consistent. Which is why they hope to drive home the message during one of the biggest drinking weekends of the year.

On a given weekend, Lane County Deputies pick up between 1 and 10 drivers for driving while intoxicated. This weekend, grants allow them to have extra help out on the highways, so they ask folks now to please find a designated driver.