By Heather Hintze

EUGENE, Ore.--  ESPN's College Gameday will be back in Eugene for the Ducks home game against USC.  With the crew comes nearly two million viewers who tune in for the two-hour pre-game show.  "You can't put a price on that kind of exposure," says Assistant Athletic Director Dave Williford.

But, if you had to put a price on it, what could it cost?

Paul Swangard in UO's Warsaw Sports Marketing Center took an educated guess.  "An advertisment on ESPN College Gameday Show is probably going to run you into the six-figures for 30 to 60 seconds of the advertising time. That two-hour window will probably generate in the neighborhood of a half million dollars of visibility, the school would have had to gone out in the open market and try to acquire with real dollars."

But the combination of a home game...against USC...with ESPN...on Halloween could prove to be a recipe for financial success. "While you can't put a hard price on it, we're talking about a million dollar Halloween which would be a nice piece of candy," says Swangard.